It may or may not succeed in courts, because our "justice" system is anything but. Even if it doesn't succeed in court, it's still a worthwhile stance and it may succeed in other ways. Especially if enough people who recognize where justice actually lies stand up to support those taking the risk to point it out.
The line between "rent seeking" and "return on investment" lies at the spot past which those who produced a work have been fairly compensated for their time and effort, past that, it's rent seeking. If you want a good metric, break the return down to an hourly wage for each participant in producing the work. Does it seem obscene? That's because it is.