I really hope Adobe can make the transition to a standards-based world fast enough for them to remain a significant player. It is so hard for a mega-company to wean itself from the fat margins of a proprietary world they created.
Adobe doesn't give a crap about the Flash Player for its own sake, it was just a loss leader for their tools business, which anyone who has been paying attention would have noticed started leaning towards html and away from Flash a while ago now.
Well, it will be very interesting ride over the next few years!
Can you not just target Flash Player? Seems like the barrier to entry is going to be the same as Adobe's in either case, except that with Flash, Adobe must also maintain Flash Player.