Yeah, same here. It turns out that data-driven, 'viral-focused'[1] TV content is just not enough to justify a price increase over the media giants that have huge back catalogs to depend on. They are a content company trying to behave like a tech company.
[1] Drive to Survive is a good example of this - once a year bait to get people back. I imagine there are similar single-show subscribers in other genres that cancel immediately after.