The name Quibi sounds like a Chinese streaming site for movies. I think that might have an effect on a western audience.
Ironically it was backed by Jeff Katzenburg while TikTok, the actual Chinese platform became successful.
Branding is important
Ironically it was backed by Jeff Katzenburg while TikTok, the actual Chinese platform became successful.
Branding is important
Not even a little bit. The legal syllables in which a Q is followed by a U are qu and que. If you asked me "which language was the name 'Quibi' made up in?"[1], my first guess would be English, followed by maybe French or Spanish.
[1] Actually, this sounds like a fun game.