I was there for 5 years, and with the exception of one single project that lasted 1.5 months, all of my teams would leave the office no later than 6pm, and not once did I or anyone I ever worked with ever go back to the office later in the night. Once we gathered at the hotel bar after dinner with our laptops to practice a presentation we were giving the next day, but that's it.
It also wasn't difficult at all to develop a life outside of the company, even with the weekly travel. I spent a lot of time with coworkers, yes, but on most of my teams I genuinely enjoyed that time (and even long after leaving I am still close friends with many of them). We had hobbies together (would go to the gym together sometimes, explored different neighborhoods in town, played video games together, watched sports together, etc). If you're the type of person that thinks "work is only for work and therefor I can never be 'friends' with a coworker", then consulting isn't for you, but not everyone is like that.
The work-life balance and the general fun that I had were my favorite parts of consulting. I left because I found that every project I was on was inherently a "this company is full of incompetent morons and so they're hiring a bunch of mediocre consultants to come in and hold everyone's hand", and after several years it just got exhausting to always be the adult in the room.
When I was at a consulting firm in London that I wont name, I was charging them 700GBP a day, and they were charging the end client 1500GBP a day (I saw this on an internal presentation slide I was not supposed to see)
If you go as a independent contractor, you can bill close to that rate yourself, but may find that you can't bill quite that rate as the mandatory middle vendors will take their obligatory cut, you need health insurance and your own expenses and any moment you're not working whether between contracts or vacation is lost money. Still makes sense for some people, less for others. Depends on your expertise, preferences, sales and networking skills, and how good is your accountant. Always better to build reputation and then become small consulting company yourself, billing billable rates and paying salary rates to others.
(This is in the world of consulting. Math may be different in world of independent freelance technical developers)
Client hires company A, who bill 2.5kGBP.
Company A outsources to Company B at ~1.5kGBP.
Company B outsources to Company C for 700GBP.
Consultant at Company C makes buggery fuck all, and has to unravel the mess of Chinese whispers/obfuscation to work out what the job actually is and who they are meant to be pretending to be that day, whose report template was being used, etc.
It's just about what kind of clients you want to work with. If you pick any client that comes to your door and never say no then you'll end up in the race to the bottom with these large outsourcing corps.
Oh, and also, if you suck as a client, they're going to drop you and never answer your calls again.
The business never learn and if it wasn't for experienced DevOps managers intervening they'd still use sweatshop devs that barely speak English on their first gig.