I'm sure some do have that attitude but I don't believe, for most, that they're choosing to operate that way.

TinyPilot is clearly successful and growing. Any smart agency would nurture that relationship, deliver a great product, and secure an ongoing relationship.

By contrast, there's a huge amount of reputational risk in allowing things to spiral. They've walked away with more today but imagine for a moment the damage that would have been done were they named in this article. It doesn't take much for a brand to turn toxic and things to implode.