Like for example, their analyses of "conspiracy theorists" (when what they are actually analyzing is their own incredibly flawed semi-conscious representation of conspiracy theorists). It's quite funny that the world is this way if you think about it deeply, because it could be otherwise.
Alternatively, you could desire to know what is true, at least in theory.
Consider what is going on from an architectural perspective - do you believe that what I say is incorrect?
Not every factoid in every field can be derived from a small set of first principles, particularly when that field is primarily empirical in nature.
Engineers do know how to argue rationally, because they have to remember why things work to a pretty intense depth. The question is how people can wall off that ability instead of applying it to other things that are important to them.
Being "human" isn't an explanation, though. That's just saying that humans are frail, and this is a failure, therefore it should be expected from humans.