You're right about that. I personally know 2 people about to leave the UK to work on Neom (one of 3 new cities they're building) and you wouldn't poach them without a mind blowing offer.
I probably could make bank going there to help shovel cash into a pit in the desert but...eh. I also feel like the managers of such a project will be complete nutters.
> A city in NEOM, OXAGON will be a new paradigm where people, industries and technology come together in harmony with nature.
There are lots of flashy renders and a slick video but that's about the measure of it.