Batteries at the core are commodities, where you have laser thin margins and supplier model that is pulling R&D costs from many companies is basically only long term way to go.
Electric part of an EV is easy. It’s a car that’s hard part.
Batteries at the core are commodities, where you have laser thin margins and supplier model that is pulling R&D costs from many companies is basically only long term way to go.
Electric part of an EV is easy. It’s a car that’s hard part.
I would argue that might have been true 5 years ago, but now it's proving to be the competitive advantage. Batteries and the materials that produce them are no longer selling at 'Razor thin margins' because the 'Commodity' is extremely constrained. No EV manufacturer can get enough batterys to produce the cars they sell.
But please tell me who has that competitive advantage? Tesla? They’re Panasonic/CATL shop, with negligible amount of in house production.
The rest of an EV is pretty simple. Drivetrain is no longer a really hard component, as electric motors are far more straight forward.
> > It’s a car that’s hard part.
Countries that try to kickstart a new car industry often outsource the drivetrain, as it's the most difficult part to build.
With EVs, batteries are by far the touchiest and most difficult part to build. Companies that outsource battery design, or at a bare minimum are not intimated involved with the batteries for their own packs, will be left behind.