I don’t see how this would make me reinterpret all those successful results. Maybe I don’t understand what this is saying.
I don’t see how this would make me reinterpret all those successful results. Maybe I don’t understand what this is saying.
I’ve not done any rigorous research, but I’ve participated in projects that resulted in dramatic shifts towards customers choosing what the dev team thought was the “best” outcome, just by altering wording, or making “dangerous” choices harder (such as by requiring more clicks to enable).
As for your own AB tests, you have seen the processes that go into them and do not need to adjust for unknown biases. So when they demonstrate a nudge effect, you can believe it.
I assure you, Opt-outs are much less likely to happen when combined with not explaining there is a choice to be made in the first place.