Owners of old houses, particularly in inner urban areas. Lots of old houses had small windows, to keep heat in. Or have been overshadowed by taller buildings being built nearby. Or both.
Source: am one.
> think the problem then is “how do I design around/with this product.” Designers and builders roughly know how to use existing lighting products. How do you utilize this artificial sunlight product in your lighting design. Those wall mounted led windows look cool, but I’d be super annoyed if my desk were facing them. The fresnel lens looks nice in that accent position, but if it got in people’s eyes or strained them it’s a problem.
I'm imagining the market is people improving an existing room, perhaps even renters. So, designers and builders wouldn't really come into it.