Am I right to conclude you can have multiple pet names pointing to a single global name? If so, might this lead to something like brand confusion? For instance, let's say I have a place called 4rergdes0903004059 as a global identifier for my company, Xerox. I would then make a pet name of something like Xerox.com to point to said global. However, Staples.com also points as a pet name to my Xerox global identifier...