If Intel would keep manufacturing compatible CPUs, past the point where they are becoming commodity parts, and without changing the socket interface every 18 months, then I think people would become interested

Historically, AMD beats Intel into the dust on this issue

edit - even this article reminds us that this product appears to replace Intel's 'Compute Card', which itself apparently superseded Intel's 'Compute Stick'. Betting on this product for more than a year or two ahead looks about as hopeful as betting on Google's latest API