>Were these ads a lie
As the parent you're replying to notes, this ad was bullshit, not a lie. A lie cares about the truth. It has to, in fact, follow the truth up till a specific and very carefully chosen point, and a good liar learns to maintain and update an elaborate concurrent model of the world in their head, one thread for the actual world, and one thread per each independent lie they told. Bullshit doesn't give a shit, a bullshitter literally couldn't care less there is something out there beyond them that they have to match at least roughly in broad outlines. A lie is a well-aimed sniper rifle, bullshit is a spraying gatling gun.
It's like the difference between being evil and being a psychopath, most evil people either believe that they are good and doing good (and devise elaborate reality filters to maintain that belief), or that they are good but are forced or tempted by things outside of their control into doing bad. Some might even believe they are fundamentally bad and those are either pursuing redemption (however half-heartedly) or believe that they are beyond redemption but hate themselves every second. No such inner live for the psychopaths, they just can't get their head around the idea of moral obligations, the notion of doing things even if they are not useful or favorable to you, because you would like others to do them for you if the situations are reversed. The Golden Rule is Quantum Mechanics to them. Evil people and liars are trying to win the game of being good and\or truthful despite breaking the rules, bullshitters and psychopaths can't even get themselves to understand\care about the game or its rules, let alone caring about winning or losing.
This is one of the reasons I refuse to buy Apple on principle. Aside from the practical reason of a hilariously inflated pricing and an exploitative business model, the supreme disrespect to your intellect and moral worth is their marketing, to them your're not an adult to be told factual things about the product or even amusing lighthearted jokes about the product or shown sexy women holding the product or any advertising strategy that treat you as someone of an independent desire who must be convinced or tempted into buying the product. No, you're a child who should be coddled with stories whose point is that you're better and happier than others when you buy the product. Like a cult, "join the chosen people".