Oftentimes marketing is focused on those who aren't "problem aware" which can bring genuine value.
These types of marketing messages focus on bringing a previously unknown problem/inefficiency to someone's mind and show the solution.
These types of marketing messages focus on bringing a previously unknown problem/inefficiency to someone's mind and show the solution.
I don’t believe for this to happen enough at any frequency to be a valid reason. People usually knows their pain point, and go to great length trying to address that (normally spending a lot of time due to, well, spam-ish marketing). And to be frank, most products are not game-changing things that magically solve a problem no thing previously could have solved. People are already using tools and solutions for their problems, and if they are looking for a better thing, they already know which tweak it needs. They just can’t differentiate the solutions between a sea of junk marketing.
Exactly. I know my buggy is slow, I just need a faster horse.
Do you think that they should cease this type of advertising and just try and show up when people search "privacy conscious search engine"?
Sometimes, anyway, on the last part. There is marketing (as anyone who's ever studied advertising) that doesn't even try to sell you anything because there's value in the knock-on growth of awareness and an expanding or top-of-mind market (the canonical example being Campbell Soup's "Soup Is Good Food" advertising campaign).