Anecdotally, this also seems like a good strategy for dating. Being up-front and clear about your intentions rather than beating around the bush, frequent shameless flirting, and complete honesty about who you are make for a good recipe. If the person suits you it accelerates things, and if you're not compatible you can move on quickly.

I haven't seen it having a "flare" effect like the article mentions, but could see it working that way in the right circumstances.