Because mullvad has no info who bought this, so if they get any warrant or anything asking to track someone, they could say they can't technically do that.
To a prosecutor, that means they have a conspiracy or even RICO case on their hands.
The government do get a limit number of potential users. Can this together with fingerprints, ping latency(?) etc. be used together with amazon info to narrow down the vpn user (in theory) or is that impossible?
For example, if mullvad only had 5 users in separate continents, could one measure the latency and crossreference with a amazon buy history to identify the vpn user?