In fact, it is a litmus test for me. When I first started looking at NoSQL solutions, I quickly heard of MongoDB. When I found out it was written in C, I suspected that it wouldn't be distributed and it wouldn't be concurrent... and in researching further, those suspicions came true. (by "distributed" I mean, homogeneously like Riak, not the brittle master-server-sharding setup.)
Trying to write a truly distributed, concurrent application in C is an exercise in frustration-- you'll have to produce halfway done poor implementation of erlang to do it, or you'll deal with pain every single day.
But if you start with erlang, you get these features essentially for free. Plus a couple decades of seriously engineered OTP to go with it.
I know a lot of "developers" these days never use anything more .... intense.... than a scripting language. But if you're ready to dive into the deep end, it isn't replicating the experience of writing assembly in C, it is going towards the future-- erlang.