But it may not be a peak for facebook, the company - it is time for a new product.
Facebook successfully digested any vital competition in the social media market, the big question is whether they (still) have the innovation gene in their DNA.
Alternatively, they could keep acquiring any new emerging social apps like BeReal, especially targeting the youngest people, so the platform can keep the attractive demographics forever.
As an app though, no clue. Haven’t had a Facebook account for 6-7 years. Feel like people just have such a poor view of social media now that they are on a downward spiral. Lots of smart people there though, hopefully we can move away from social media and focus on social welfare.
I attribute many (most?) of Facebook's prior successful pivots to having better intel on emerging products and segments. By using stuff like a VPN product (Onavo?) to surveil their users.
How's Facebook going to get that kind of intel now?
What's informing Zuck's pivot into VR? Hunches? Reading back issues of Wired and Mondo 2000?