Google cares about its customers, not its users. Google users and Google customers are two different entities.

but there is always the option of not using Google products, or using as few as possible Google products.

A New York Times columnist tried this maybe a year or two ago. With the help of an expert, tried to go completely Google-free, meaning no access to any Google API. It turned out to be impossible, since so many apps, programs, and services rely on Google behind the scenes for everything from flight data to CAPTCHA.