But there is unquestionably a desire for people to be able to eat essentially what they want and to stay slimmer older. At some point someone will figure out a pharmaceutical solution to that problem and make a fortune (probably eclipsing what Viagra did for Pfizer). Current drugs that block appetite and/or fat absorption tend to have nasty side effects and questionable utility.
Killing fat cells is certainly a novel approach, especially considering that relationship between fat cells and weight changes (eg fat cells will increase in size to a certain point before growing new fat cells), one that may even be relevant for people who have lost a lot of weight.