Q1: Do we actually need this CxO role?
Q2: Who will report to this CxO?
Q3: Why can't we promote from the pool from the answer to Q2 instead of hireing externally?
Q1: Do we actually need this CxO role?
Q2: Who will report to this CxO?
Q3: Why can't we promote from the pool from the answer to Q2 instead of hireing externally?
Anyone hired externally must be expected to meet a substantially higher bar than the existing employees. Bringing in an external CxO who is less qualified than internal candidates will destroy morale and lead to attrition.
However, there’s a lot to be said for bringing in an external CxO who can take the team and the company to the next level.
A CxO role is quite different than a traditional manager role. You can’t expect good managers to automatically be good C-level executives because the work is just too different. It’s the same story as promoting ICs to managers - Different responsibilities and different skill sets.
But internal employees should always at least be considered and given a fair shot.
Sheryl Sandberg is another example, probably more famous mostly because I think Schmidt almost seemed like he was a founder whereas Sheryl’s story is always about coming in as the Adult to be #2.
I see well meaning senior technical people disregard my advice on technical matters because that's just not how things are done there ever, some things are so far out of the box they can't even conceive of it as a possibility. Manager after manager telling you the same answer because that's what whoever they ask about tells them because everyone at that dept/company is 15+yr tenured.
If you want to keep things as they are but maybe slightly better or to make different internal people happy you promote from within. If you want fresh thinking and new directions you gotta hire from the outside.
I can't emphasize this enough. The only analogy that comes to mind is eskimos that have to traverse a desert but only want other eskimos in their team.
When you choose to hire outside for every single leadership position especially senior ones you send the message to the people that their effort and sacrifice is not appreciated and you don't trust and that they won't be growing with the company.
The people who built the company then get disaffected and leave, eventually no one is committed and things go to hell because there is no loyalty or personal interest.
I suspect Eskimos would be extremely adept at traversing some desert environments! https://en.wikipedia.org/wiki/Polar_desert
(I kid, please don't hunt me down)
Another analogy is Eskimos crossing the tundra and the flashy new external-hire exec insisting on camels because that's missing off his resume...
To offer a few potential answers:
* Because the existing company culture is not conducive to taking a step forward, and you intentionally want to bring in outside ideas (e.g., bigger-company experience).
* Because the people who are the answer to Q2 don't get along all that well, or are worried about their individual career paths, and promoting one of them above the others will make them upset in the short term.
* Along the same lines - because you don't trust the people from Q2 to level up and handle the full scope, and will instead always favor "their" organization.
Promoting internally won't buy your firm more prestige/credibility.