This seems to be mostly a game / art project where you listen to music to gain in-game currency which you can use to manipulate digital NPCs (like Sim City but with music).

There's other ways to earn tokens though. You can submit songs, and if they get enough votes from other users, you get tokens. So I guess this is a mix of a music streaming platform, and a simulation game.

What a wild and weird concept. I'd love to see more art projects like this.