The prolific use of internal combustion engines is a large part of why our planet is warming which is causing the impending collapse of food chains and societies across the world.
I don't accept the premise that advertisements and product recommendations are even comparable to either themselves, or the internal combustion engine, nor that what Google produces is even comparable to traditional advertisements.
I only accept begrudgingly what bad actors like Google do with technology, and only because I don't really have any other choice, do I?