This is what costs getting raised looks like in a monopoly market. Who's gonna stop them.
- spammers are getting better and Google is less able and willing to moderate - the use of AI without much design around it. It's speculation since who knows how their algorithm works, but from what I've read and the general mindset in ML these days, it's very possible that they just use a recommendation AI with a single target (I've heard watch time, but again, who knows) with little to not design around it. This just does not work, especially if the AI is good at his job. It's a similar problem to decision makers blindly following KPIs, knowing if you did well and choosing criterias can be as hard as taking the decision itself, and an AI can't do that, you can't avoid designing your product.
Ive been thinking for a while that Netflix could. They desperately need to seperate themselves from the competition and they already have the video distribution tech and captive audience to launch a real challenge to youtube.
I mean amazon prime is full of "kids cartoons" that started out as youtube fodder ten years ago. So yeah Netflix could maybe start a "yourflix" side bar - but they would have to work with people who were actual production companies for fear of, well everything.
Something tells me if they setup a package for everyone who had got 100k views on youtube, handed them a better microphone and a contract, they might stand a chnace of building a thousand new production companies.