I do not understand what a demand-side platform is and the article does a terrible job of explaining it. Something to do with ads?
Pretty sure they just made this phrase up for the article.
Pretty sure they just made this phrase up for the article.
The intended audience for Digiday (the domain of this thread's article) are people already interested in the business of digital ads and marketing. Therefore, a common industry term like DSP is assumed as baseline knowledge so explaining it would be redundant and tedious for their readers.
It's when the article is re-posted to an aggregator like HN that it seems like "demand side platform" is poorly explained by the author. HN readers like us were not the intended audience.
EDIT to downvoters: I have no idea what you're downvoting. If you think my information is incorrect about Digiday, please post the correction.
- demand are the buyers (people who spend the money)
- supply are the sellers (people who has the goods)
- online digital ads are typically sold and bought in a marketplace style system
- demand are the advertisers
- supply are people with the "goods", in this case, ad placement slots such as websites, newsletters, apps, app stores.. anywhere the advertiser can find audience and put an ad.
- demand side platform is a platform for the advertisers to connect with the supply.
For example FB has an sdk that you can install in your app and then follow your user across the internet and serve ads to them.
Apple could do the same.
Not sure how privacy would come in.
You can clearly find the term almost immediately defined here for example https://bfy.tw/TOgI
Like any basic search will do so.