... says the guy posting his comment via social media. (Yes, HN qualifies.)
I can just imagine less scrupulous investors saying, "Hey, look! That thing you're doing? It fits in my overly-broad buzzword category! Give me money for my Social Media fund!"
But it's a social... version of media...
What exactly is wrong with using a properly descriptive term that is in popular usage? Almost entirely unlike your garbage truck driver.