Is Google search a DSP or SSP?
Can you give examples of each?
Thanks.
Can you give examples of each?
Thanks.
The stack can get a bit convoluted.
If you want a high signal overview to various components of the ecosystem, I often point people to the Jounce "little black book" series as I find it does a decent job of summarizing the components and their use, as well as how data flows between and within them.
Google search is a place where ads shown along with Search results.