http://www.mywhitetailscout.com/
One of them doesn't even seem to have a stylesheet or a single picture or video of your product. Sounds a cool product but I have no idea how hard it is to use. Is it like facial recog software?
The other, the scout product, the 'reasons to buy' are the worst I've ever seen. And I still don't know what you're selling! But it has rapid record retrieval. Wow. Marketing 101 man, that's not a reason to buy, customers don't care about that.
I didn't want to be negative but on the other hand I honestly think you could do more harm than good with this article.
Firstly it seems that online selling is not at all your forte. Let me be frank, you cannot write marketing copy. Worse you've presented yourself disingenously, as if you had some skill with adwords, I thought I understood AdWords pretty well. I even worked on the AdWords API team as an intern at Google.
What has working on a technical product at Google got to do with writing marketing copy? Quite obviously nothing.
Secondly, cold calling can be a very expensive way to acquire customers. And you've hand waved your way through it. You converted them because you drove out there and sold.
At $29.95 a year, the price you're listing one of your products, you cannot buy a list of phone numbers, call the customer and then drive out and visit them and still make money.
The premise behind the article seems a great way to validate your ideas, but that's not what adwords is for. Adwords is for selling. And you haven't mentioned any sales costs associated with the phone process in the article. The fuel? The time?
Having worked in industries where we did buy leads, the mortgage industry, it was £75 a number. They weren't even cold and we still had a conversion ratio of 1 in 10. Could you make money paying £750 per customer? Our product sold for £2500 so it was worth it.
And say you go b2b instead, companies give away their numbers on websites all the time. Can you get to the decision maker in a couple of minutes? Or are there barriers?
Overall I just think this article is badly titled and you shouldn't have mentioned adwords at all. This is a great idea for getting to know your customers. For selling, I doubt its benefits.
I want others to think, is cold calling really worth spending your time on? Can you actually afford to?