You mean like Beats by Dre, who is also not an engineer, which was so terrible that Apple bought them for $3 Billion?
I'm not saying that they are bad, just that they aren't at the same level as brands like bose and sennheiser which are way less focused on celebrities branding.
Anyway, the point still stands, Beats is considered a fashion brand, it was used by athletes all around the world a couple years ago, now athletes are all in on apple airpods and it's been a while since I've seen someone talking about buying a beats.