This is part of why I believe in making multi-player exceptionally cheap and stable over time. I'm building serverlesss game infrastructure which is super cheap. It's a small tragedy when a multi-player games loses critical mass because the operational and maintenance costs don't out weight the revenue.
Company-provided servers are an expense the company suffers, not something that's cheaper or more convenient than letting the player base operate their own servers. They make the game worse for both the company and the players. Why do you think they're mandatory anyway?
I'm building a new kind of serverless which requires one to use my language, and it is a completely vertical stack (by myself).
My serverless infrastructure will be price competitive with dedicated hosting.
The core reason why serverless sucks so bad is that every-single-interaction is metered, and generally you have no state which amplifies the costs.
Or are you literally building your own atop something else?