I'm able to differentiate any vegan product from a non-vegan one in under 5 seconds of checking. There is ALWAYS an ingredient list, which is always going to tell you very clearly what you're buying. It is also a good idea to do that to other products you're buying.

The "food industry" doesn't really exist, but the meat industry is heavily lobbying for strict regulations, as well as producing more and more ads ("eat REAL meat"). On the other hand, the "vegan products" industry is infinitely smaller, but also lobbying for their products to be less regulated and also putting out more ads.

There is no anti-meat jihad, there are people fighting each other with the same arguments for like 10-20 years. What you're noticing is in an increase in adoption because (1) it actually really works for a lot of people, and people have been uneducated about veganism until recently (which ties back to the meat lobbying and ad campaigns admonishing veganism) and (2) it's accepted by quite a few people that the climate impact of the meat industry is outweighing the benefit of eating meat, and so a lot of those people are starting to go vegan too.

E: and (3) the main piece: the hyper-focus on the bottom line turned the meat we're eating into hormone bombs. If everyone could eat locally grown ethically sourced meat, there would be no need for veganism, but there wouldn't be enough meat for everyone either. So it's a losing proposition either way, until we have lab grown meat at scale.