That only works if there's something like brand loyalty or similar mechanism to make customers come back to the same manufacturer.
If my gadget just failed long before I was promised, I am quite likely to shop around.
If my gadget just failed long before I was promised, I am quite likely to shop around.
Bad brands aren't sticky in this situation, are there. (I don't know whether good brands are sticky here.) So there's no extra incentives for planned obsolescence, because the next purchase is more than likely to go to a competitor.
Or what do you mean?
This is how the Phoebus Cartel worked for incandescent bulbs. Every brand was in on it, it wasn’t about improving market share for specific brands.