Similarly, people don't want to evaluate interesting restaurants, they want to jump on the bandwagon known as Yelp or Google reviews. There's something wrong with jumping on the bandwagon, but there's more right than wrong.
note that these aren't mutually exclusive groups of people, but typically phases of our own selves. for example, i rarely want chain food, but every once in a while i do. and sometimes i go and enjoy it because the people i'm with want it and enjoy it.