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Is the reason for the value based the good usability, the user base or the content that is existing? I wonder as I am leading a content platform and was asked to think if we should sell it, but totally inexperienced in this.

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The user base is the value. Every staffer on the shill, in the West Wing, on K street and Embassy row, and every non profit in D.C. is a subscriber. It’s the same reason Axel Springer bought Politico ostensibly for the Playbook newsletters, it’s all about influence with power.

So that if they check user base - would it matter the amount of active/engaged users? Because forcing people to signup for one arcticle or even for a voucher is simple, but I wouldn’t really think this user base is of any value.

What does Axel get out of lets say a couple 1000s or million user? Upselling other newspaper?

I'd be interested in others take. However, I have to believe there are really only a few things that matter in deals like this.

1. Existing user base

2. Subscription price

3. Churn rate

4. Growth rate

Maybe the content ranks somewhere in there, but I doubt it. Primarily, because objectively you should be able to judge the content based on the metrics above.

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