Do something really well for fun? Just a cool admirable hobby. The second you start to do it for money it becomes a job and people will judge you in a completely different light.
As usual money ruins everything.
>we are offering this for free as a company. no guarantees
if you think one's criticizable and the other one isn't I don't know what to tell you
The sole point of a corporate entity is to make money. That's the whole point. There's no reason to assume otherwise unless it's a clear non-profit organization.
People don't make a company out of the goodness of their heart. Hell, they wouldn't even open one if they didn't have to do it to pay taxes. Speaking from experience here.