Efficiency at 500 to 1000 RPM is important, and reluctance machines tend to be very poor at those speeds and low torques. So maybe he increased efficiency from 30 percent to 61 percent, which would be really good. Or maybe he increased efficiency from 50 percent to 65.5 percent (65.5/50 = 1.31 but I hate looking at percent change of a percentage). What he did not do is increase the max efficiency significantly at an already efficient operating point where most motors are already over 90 percent, and that's OK because like I said we don't operate up there very often.
BTW, IMHO the best way to characterize electric machines like this is not to look at their efficiency, but to look at their losses. There's a really nice way to plot losses but it's a bit hard to explain in a comment. He also doesn't seem to have a dyno which makes taking data and testing a lot easier.
Anyway, he did a great job and will undoubtedly continue doing so!