The analysis is completely shallow and ignores decades of papers on the topic in economics and CS.
http://papers.agoric.com/papers/
http://papers.agoric.com/papers/incentive-engineering-for-co...
Fun fact: These papers played a role in the inspiration for me to work on my own similar project when I was still in my early 20s (over a decade ago). It is not an entirely original idea. I had a face to face chat about it with Scribd's CEO at one of their happy hours back in the day.
I'd guess that Quora had some component of this in their early vision before dropping it.
Some more recent work has done by Anton Kolonin. There are probably others, but I'm too jaded to care enough to keep up anymore.
https://aigents.com/papers/2017/Assessment-of-personal-envir...