However, the animosity runs deeper than Americans may imagine.
News Corp Australia has built a ground up, from first principles, Ad Tech platform that competes directly with Google's.
The number of, and proportional penetration, of its publications are such they've the critical mass capable of flouting the Google Ads duopoly.
Fairly strong F500 equivalent engineering culture.
They've recently announced an incredulous financial performance for the legacy media section of their business.
It has to be said Rupert Murdoch funded the whole ad tech build with cable sports money. Murdoch will give up on his Australian newspapers the day hell snows over.
Still, the raw flow of ad dollars is quite remarkable.
Undercutting Google is an (relative to the woes of legacy media) immensely profitable business.