If I were pulling the strings, I’d go all in on trying to convert hobbyists and students- pricing at $100/$150 a year all year round and add a monthly tier for $15/$20. I don’t even mind locking features like simulation behind a paywall- 99% of users designing for 3D printing, 2D manufacturing like laser cutting, and basic CNC machined parts don’t need them (though I’d throw in a few free cloud credits for the value-add, and make them a bit less of a rip-off). What do I know though.
One thing I suspect- there are a lot of people using the free license to make money (which is not allowed), so I guess they’re turning the screws on.. their paying customers? Much easier to just make the software good value IMO.