It's really changing this year and Tesla is losing market share to the competition (though the market itself is growing). The competition has finally stepped up.

Buyers are opting for other excellent cars like the Kia EV6, the VW ID.3/ID.4/ID.5, the Hyundai Ioniq 5, the Mercedes-Benz EQC, the Polestar 2 and the BMW iX. The number of excellent options is rapidly multiplying, which is good for everyone.