Apple ad exec wants to more than double ad revenue with new ads across iOS
arstechnica.com
arstechnica.com
>More recently, Apple threw a wrench in many of those ad networks' plans with the introduction of the App Tracking Transparency policy, which required all third-party apps to ask for users' permission before using certain tracking methods that collected and cross-referenced those users' data across multiple apps.
Also wonder if they'll be able to bypass this.