This doesnt pass the sniff test.
And that conclusion is born through when you actually read the article, they completely misrepresent reality with that title. It's kind of astounding how many people are just taking it as face value.
I'm not in the cohort, but I still believe the model. Look to UK power bills, and Australian rents, and rates of home ownership since the 1960s.
Some things are a lot cheaper. A midi controller, DAC converter, HDMI splitter - these are all cheap imports from china these days. Toys for kids are cheaper, but also cheaply made. But labour is so expensive - building work, window cleaning, childcare, carpentry etc.. Lots of things grossly expensive now - houses, disneyland, centreparcs, football and sports tickets.
It's only going to get worse. Hundreds of pounds more leave my bank account this year for energy costs, nearly a thousand more may leave my bank account next year for mortgage costs. I might just sell up and go somewhere else.
I don't entirely feel good about this outcome. I am pretty sure higher taxation may be necessary, a return to the state, not the free market. But in the UK and Australia, older voters are holding this back. It's impossible absent revolution to change without waiting for my cohort and older.. to die.