High DPI screens are a godsend when you are reading text on them all day, I’ll never go back to a 1080p screen. And I’d hardly say a MacBook Pro is suffering in the battery life department for the choice.

Besides, the claim was comparable at half the cost. We’re not now going to shift the goal posts by playing “not comparable but I like it better”. It’s comparable or it isn’t.

Sure, but Macbooks have retina(their stupid resolution) screens and yet still work 12 hours+ on battery. So it's not like your only options are 1080p(which is very low nowadays, I'd argue it actually limits productivity) and 4K power hungry high-brightness OLED panel. There are options in between those two.