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Would it be also because the main medium of music today doesn’t help/encourage serendipity/encounters/curiosity from a physical perspective?

K7, vinyls, CDs are social objects. You can handle them, lend them, personalize them, put them on display, let anyone’s gaze fall on them, etc.

Digital files are less so.

Music in a QR code, maybe a little midi file?

I think a QR code would be pretty limiting. Even just the intro from Doom II is 2KB.

Phones have 4k cameras, I’m not sure if there’s a QR code limit.

Or.

QR codes, or RFID tags embedded in objects with a reference to an online audio file.

There has been some tech making the control tangible by moving objects like pebbles around.

Or generative music from AR recognition of the placing of items in relation to each other.