My brother-in-law is pretty high up at a traditional manufacturing OEM. To be clear, they don't manufacture anything that has electronics or software in it (but there is a pretty decent chance your car has something they made). They have a Bay Area software office that does general tech stuff - manufacturing software, business software, etc. Internal things plus some B2C stuff for people buying/installing replacement equipment.

I asked how they liked the software and how the office was working out. The response: "Oh, we don't do it for the software. We can hire 100 people out of Ohio State or Michigan and pay them midwest wages and get the same quality. The SV office is for the connections and investors we get."

It's entirely possible that they know exactly what they are doing ;)