Overgrown Amazon.com

tpgblog.com

5 pointstheproductguy2 comments

Amazon is insanely paranoid about running A/B tests on its front page and optimizing it for the bottom line.

And what do they find? This "cluttered" design makes people buy more stuff. It's hard to argue with $$ numbers.

Yeah. Amazon is one of those rare sites where it actually benefits from cramming as much as possible onto one page.