This seems to be the new trend on HN job posts: "we're xyz ycomb company. we're solving extremely difficult technical problems! [end]" ...yes, routing all those lunch orders must be a real pain...
Yeah this is driving me nuts. It feels like a lot of companies are throwing around the same catchphrases, when instead they should be describing what they actually do or need done.
One catch phrase that seems to be on decline is rock star.