It's a really weak article in general. 500 words about a single anecdote with no supporting data or much useful context at all, but which manages to name drop two companies and their founders (one of which is presumably the sponsor of the article), along with some new features that they're working on.

I have no doubt that racism like this is a significant problem in Singapore, but this kind of product-placement content doesn't do any justice to the issue.

Virtue signalling as a form of self-promotion. I feel this makes them look more shady but i don't know if their conversion numbers reflect that.

Especially since advertising that way in my hometown in Michigan would have gotten their business firebombed.

Why?

Not knowing anything about any of this except I know the type of discrimination happens.

If a company is aware and possibly works against it happening, why wouldn't I say to myself, "You know what? These guys aren't @sssholes, let me go ahead and search their listings".