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Regular people have their regular jobs to do. They want to use tools, not build them.

I'm all into PowerApps and all that, but no-code for anything the least bit sizable or complex is a fantasy from citizen developers.

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It is not a fantasy for small businesses, who rely on internal tools and processes to operate. These tools solve real pain points for them and that is why they exist and why it is a fast growing market.

It's a lot of hype right now, not necessarily indicative of staying power. We've been through multiple bouts of "no-code/low-code will replace X" and it has never materialized in any meaningful way.

Zapier has been around for a decade at this point and has shown continuous, revenue-driven growth

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